- Build and communicate a persuasive business case to secure significant budget
- Transform your siloed CRO team into the drivers of an experimentation culture
- Generate, demonstrate and communicate the ROI of your CRO efforts and teams
Your CRO team of 1-3 people are safely tucked away in their silo, running experiments and having some wins.
But you’ve been doing this a few years. You’re no longer satisfied with the occasional pat on the back from the bosses as they walk through your corner of the office. Your CRO program is treading water.
You see businesses like Skyscanner and Airbnb whose revenue is benefitting from a deeply ingrained experimentation culture. Multiple CROs in multiple teams. Everyone involved and bought-into experimentation. Decisions made on data not pay grade. You want that.
If you can’t deliver this transformation your CRO team will stagnate. You will continue to be seen as just another cost centre in your business not able to add team members. Your career in your company will hit a ceiling, and you will have nowhere to progress internally.
73% of teams we speak to don’t feel able to influence company decisions, prove the value of their work and make experimentation an important part of their business.
How do you build a persuasive business case? Secure significant funding? Play the internal politics to gain the influence you need?
We’ve gathered the best industry experts to get the big questions answered. They’ve been there and done it. They know how to navigate the politics, build the business case, secure significant investment, plan and prioritise the right experiments and build the processes to deliver. They’re here to mentor you to supercharge your CRO program and career.
This mentorship program isn’t designed to teach you how to suck eggs and run hands-on experiments. It’s for you to learn how to navigate the process of substantially scaling CRO and gaining influence across a business from people who have been there, done it and got the scars to prove it.
The mentorship sessions will provide a safe space for you to ask questions about your own challenges and knowledge gaps as well as assignments to help you put your learnings into practice
Fortnightly live training & mentorship sessions for six months
Additional coaching sessions with Effective Experiments team
Assignments and challenges with progress tracking
Video library to revisit past sessions
Dedicated forum to discuss challenges with peers and mentors
Certification program to test your progress and learning
User Research & Analysis
Building Personas To Improve Experimentation
Managing CRO Projects At Scale
Statistitics And Post-Test Analysis
Repeatable Patterns For Test Ideation
Stakeholder Engagement & Culture
Pre-Test Planning And Analysis
Unrestricted access to the platform that makes scaling your CRO program simple. It helps teams to manage ideation, research, test planning, documentation, collaboration and reporting. Ultimately you will save time with ideation, reporting and documentation and run more effective experiments to drive success of your CRO efforts.
To simply listen to these mentors speak at conferences would cost you thousands in tickets and travel. With Experimentation Bootcamp you won’t just hear them speak, they will be your personal coaches. This is priceless as they they will personally show you how to make your testing successful, sustainable and truly transformative
The cost of not doing this is maintaining the status quo, with a CRO team viewed as a cost centre who are costing tens if not hundreds of thousands each year. Ultimately, the risk to your CRO team is becoming an unnecessary cost. This is an investment in your CRO team so that they can transform your business and generate huge revenue uplifts.
+ travel and accommodation
+ travel and accommodation
This program includes a lot. However, we want to make it as accessible as possible and as it’s a new course we’ve got introductory prices that will never be lower.
If you apply before 9th November your whole team can join the program for
Need help persuading your boss? Hit register below, and let us know. We will put together a personalised business case for you to get on the course.